I checked the analytics of The Private Equiteer over the weekend and came across some interesting demographic info. Sure, this isn’t private equity theory, but I thought it somewhat interesting nonetheless.

• The most popular post, Stay Clear of Single-Owner PE Firms, received 1000+ visitors in just a few hours
• The largest source of referral traffic (excluding search engines) is pehub.com
• Of all traffic from search engines, 96% is from Google and 2.6% from Bing
• Surprisingly, 46% of browsers are IE, 34% Firefox, 10% Chrome and 9% Safari
• Operating systems: 86% Windows, 11% Mac and 2% iPhone (Blackberry is 0.2%)
• After English, Dutch and then French are the most popular language settings
• Visitors come from the US, then UK, Australia, India then Canada

As for keywords, the Top 5 traffic generators (not including versions of “the private equiteer”) are,

• “capex formula”
• “private equity blog”
• “does enterprise value include capex”
• “private equity due diligence”
• “how to calculate capex”

It’s interesting to see “capex” twice thrice in that list…